Once upon a time, a young lady named Chelsea Mellor had a vision to mix together her life’s passion for baking with the arts to create a successful business where cake is for life, not just for birthdays!

On November 16, 2012, about a month before graduating early and with honors from Arizona State University with a Bachelor of Science degree in Management: Entrepreneurship from the W.P. Carey School of Business, Chelsea launched Iced for Life, her custom cake bakery business, with the help of her amazing professor, Sidnee Peck, and her business partner and dad, Jon Mellor.

Chelsea managed all aspects of Iced for Life, including the baking, decorating, customer service, accounting and marketing — receiving a 5-star rating from customers on social media.

After nearly three years of successful business operations from her home licensed kitchen, Chelsea expanded her entrepreneurial vision to bring her delicious from-scratch cake recipes and beautiful custom decorating to a storefront location to better serve customers.

Navigating through challenges and financial struggles, Chelsea achieved the next step in her entrepreneurial journey with the celebrated Grand Opening of her first Iced for Life storefront on October 3, 2015.

Chelsea gives heartfelt thanks to friends, family, and loyal customers, because without their continuous encouragement and support she knows she would not have made it this far.

Her passion, persistence, education, talent and creativity have led Chelsea on a journey to sweet success.  She exemplifies that one can pursue their life’s passion and make it an entrepreneurial success regardless of doubters, financial challenges, rejections, age or gender. While it may take time to build a successful business, and may require working side jobs and making lifestyle sacrifices along the way, Chelsea believes that with an unwavering commitment in the face of challenges, entrepreneurs can find ways to clear the hurdles and provide a product or service that the public will love, while channeling their passion through the blood, sweat & tears.

Chelsea happily shines as an inspiration to others because she believes there is always a way to achieve entrepreneurial success when you want to share your life’s passion with the world.

By Michelle Harman-Hirsch”

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